Posts Tagged ‘color strategist’
December 20th, 2011 | 
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Thanks for all the great feedback on the previously published Pantone Colors of the Year infographic. Received several requests to convert Tangerine Tango to popular paint brands. We’ll start with Benjamin Moore, first in the series. More color matches in more brands to come.
Louis Cheskin (1907-1981). Clinical psychologist and famous color researcher. Strategic use of color in branding and packaging — marketing in general — was a concept Cheskin catapulted forward.
Studying, implementing, experimenting, observing and then – lucky for us – reporting his findings and opinions in a prolific collection of books is how Cheskin established himself as a Color Expert.
Stay tuned for easy-listening Bursts of Color in which I detail the seven points that are critical in color design for interior and exterior:
“You have to define expectations, identify tolerances,
evaluate proportion of space, observe natural light,
inventory artificial light, and LASTLY consider
permanent, semi-permanent, and transient elements
that reside in the space or on the structure.”
Color humor – this video is hilarious.
Ever wonder who comes up with paint color names? Some of them are completely absurd and provide no clues whatsoever as to what the color actually looks like. Farrow & Ball gets a critique.
Differentiating violet from purple proves to be a bit of a challenge even for us! Kelly, Rachel, and I get together to discuss this intriguing range of colors in an effort to better understand where — or if — they reside on the visible spectrum. Purple is known as the perfect balance between red and blue. That nurtures many common color associations both positive and negative and extremely diverse from rock-and-roll royalty like Prince and Stevie Nicks to blue-haired older women and nursing homes.
In a previous ColorPodz, I mentioned some strips of paint color chips seem to be neatly organized from darkest to lightest while others are comprised of colors that relate and harmonize, but don’t quite look like a literal stepping down in scale.
In this quick Burst, I talk about two commonly used collections of colors from Ben Moore as examples, Classic Colors & Color Preview.
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Lori Sawaya, Color Strategist
International Association of
Color Consultants
"Color is a philosophy."
— Frank Mahnke
Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences
"Your home is your
second skin."
— Frank Mahnke
Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.
"Color is a microcosm of everything in life."
— Faber Birren
More information: Email or call 915•490•2921
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