Posts Tagged ‘branding’
Colorgraphically Speaking Psychology of Teal
January 15th, 2012 | 
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Color speaks to us consciously and subconsciously. It is important for you to know how to use the psychology of color to do things like. . .
Generally speaking, color is subjective. Universally speaking, there are applicable axioms of color.
Colorgraphically speaking, here are examples of how to leverage the power of color and put the psychology of blue to work for you.
Red is exciting, orange is energetic, yellow is happy, green is peaceful, blue is calming, purple is mysterious – so there ya have it. We have colors with a side of words. One order of color psychology fast and easy. Just like lunch from a drive-thru.
Louis Cheskin (1907-1981). Clinical psychologist and famous color researcher. Strategic use of color in branding and packaging — marketing in general — was a concept Cheskin catapulted forward.
Studying, implementing, experimenting, observing and then – lucky for us – reporting his findings and opinions in a prolific collection of books is how Cheskin established himself as a Color Expert.
Even though we cover a full agenda in this podcast, it’s just a drop in the bucket; there’s so much to talk about when it comes to the hue green!
Green is a giant among colors of marketing. No question.
You can use what green has to say to …
Claim your FREE podcast on The History of Color Forecasting & Trends!
WHAT is Color Outlook? Quarterly podcasts about color and design trends that the Color Outlook team is seeing and setting. Show Notes & Color Card Overview included.Click to sign up for FREE Podcast
Lori Sawaya, Color Strategist
International Association of
Color Consultants
"Color is a philosophy."
— Frank Mahnke
Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences
"Your home is your
second skin."
— Frank Mahnke
Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.
"Color is a microcosm of everything in life."
— Faber Birren
More information: Email or call 915•490•2921
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