Author Archive

Color Psychology Color Meaning Colorgraphically Speaking – Green

Colorgraphically Speaking – Green


“Green is the prime color of the world, and that from which its loveliness arises.” — Pedro Calderon de la Barca

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Color Theory Color Names, Relationships and Harmony

Color Names, Relationships and Harmony


Understanding fundamental color relationships enables you to recognize and then skillfully harmonize the underlying. In other words, your ability with color grows beyond a common color coordinating mindset. Enhanced understanding grants you the choice to create simply with color —or— more complexly.

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Paint Color Meaning Colorgraphical™ Word Wednesday – Awaken

Colorgraphical™ Word Wednesday – Awaken


Colorgraphical Word Wednesday. Because sometimes it helps to have color spelled out for you. Featuring colors from Pittsburgh Paints Voice of Color.

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Paint Paint Prices Per Gallon–Major Brands Infographic

Paint Prices Per Gallon–Major Brands Infographic

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As an experienced professional architectural color consultant, I can’t imagine using just one brand of paint.

Practically speaking, it is not possible to work with national and international clients and specify just one brand of paint because access varies. Some brands have limited distribution and are strictly regional. And just because a brand may be widely available, that doesn’t mean there’s a store in every neighborhood – your neighborhood. Here’s what you need to know in order to shop smart for paint.

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Color Psychology Colorgraphically Speaking – Orange

Colorgraphically Speaking – Orange


There is no blue without yellow and without orange. —Vincent Van Gogh

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Color Classes LRV – Thanks AEC Daily Color Education Courses

LRV – Thanks AEC Daily Color Education Courses


The paper I wrote about LRV, Light Reflectance Value, is cited as a source in this AEC Daily and Benjamin Moore course called “Color and Light”. Three pages in the course are dedicated to LRV and reference some of my research. Cool.

Colorgraphical™ Word Wednesday – RetroMod

Colorgraphical™ Word Wednesday – RetroMod


Fresh spin on RetroMod

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Color Psychology Colorgraphically Speaking – Purple

Colorgraphically Speaking – Purple


Man at the dawn of civilization recognized that sunlight was essential to life. Color, being a manifestation of light, held divine meaning.

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Infographic vs. Colorgraphic

Infographic vs. Colorgraphic


There are no set rules to qualify an infographic or for what makes a “good” one. Lengthy, short, whatever is fine. What matters most is the image cogently postulates, contains accurate data and the format used, like a Venn Diagram, is used effectively.

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Color Psychology Colorgraphical™ Word Wednesday – Gossamer

Colorgraphical™ Word Wednesday – Gossamer
On Gossamer Wings.

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Paint Pantone’s Tangerine Tango Pratt & Lambert

Pantone’s Tangerine Tango Pratt & Lambert
This is narrative #3 in the series of colorgraphical infographics showing you the closest color equivalents from top paint brands to Pantone’s 2012 color of the year, Tangerine Tango. This infographic features colors from Pratt & Lambert; Accolade is one of my favorite top tier paints. Enjoy!

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Color Psychology Colorgraphically Speaking Psychology of Teal

Colorgraphically Speaking Psychology of Teal


Color speaks to us consciously and subconsciously. It is important for you to know how to use the psychology of color to do things like. . .

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Colorgraphical–How to Pull Colors from a Rug

Colorgraphical–How to Pull Colors from a Rug


So, how does one go about “pulling colors” from a rug? With this colorgraphical infographic, I’m going to teach YOU how to think color like I do. (Guaranteed this is an exclusive color strategy found nowhere else.)

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Color Meaning Colorgraphical™ Grunge Color Palette

Colorgraphical™ Grunge Color Palette


Colorgraphical Word Wednesday
Welcome to this new series on Color Budz. What is it, you ask? Colorgraphical Word Wednesdays. . . because sometimes it helps to have color spelled out for you.

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Colorgraphically Speaking – Psychology of Blue

Colorgraphically Speaking – Psychology of Blue


Generally speaking, color is subjective. Universally speaking, there are applicable axioms of color.

Colorgraphically speaking, here are examples of how to leverage the power of color and put the psychology of blue to work for you.

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Called "The Expert's Expert"
Lori Sawaya, Color Strategist
Color Strategies, LLC

Vice President
International Association of
Color Consultants
North America
International Association of Color Consultants - IACC-NA

"Color is a philosophy."
— Frank Mahnke  


Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences

"Your home is your
second skin."
— Frank Mahnke 


Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.

"Color is a microcosm of everything in life."
— Faber Birren 


More information: Email or call 9154902921


Color & Design Products
Blossomed

Color Budz

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Feedback from my Color Budz Thanks you guys!

"Surely the next step is eBooks?! Lori has written enough to fill tens of books (and then some, I'm sure) and she is the expert's expert: people will pay for this. I would/will. In fact, if you were to ever do courses, I believe I would fly over to the States to attend. You are both fantastic writers and I, for one, am gripped." —Heather Jenkinson, November 15 at 3:31am


"I just like the style you took with this article. It isn't every day that you discover something so to the point and enlightening."


"I have been looking around colorstrategies.net and actually am impressed by the terrific content material here."


"I simply needed to let you know that I have been enjoying what I have seen and I look forward to reading more."


"I love how you use color on your blog. Using that many colors in a logo or on one page can easily scream cheesy. The way you have used a lot of colors looks fun and classy. Very tasteful and it's obvious that you are a color pro."


"I call Lori the “color scientist” because she’s incredibly knowledgeable about all things related to color and paint"—Ellen Kennon, Full Spectrum Paints


"... And by the way, I thoroughly enjoyed your articulateness, erudition, and devotion to your profession."


"This cast was so informative and helpful. I have been reading color theory books, but to have all of the community and knowledge for a week away will be so helpful to grow in the color world. Thank you for making this series! I can't wait to hear more!"


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