It’s Colorgraphically Speaking Sunday! Color speaks to us consciously and subconsciously. It is important for you to know how to use the psychology of color to do things like:
- personal and professional image planning to dress for success
- choose colors for your brand in order to send the right message
- evoke desired mood in your home
- create an appropriate and supportive environment for your place of business
- and more
Tone is an integral characteristic of color. Tone means adding grey to pure hue to create colors that are, well, toned. Could also say knocked-back, greyed-down, muted or dulled. If you tint hues, then you are adding white to create lighter, pastel colors.
Tint, tone, lightness, darkness – varying characteristics – of color will influence psychological response. That’s why including different characteristics of color in each Colorgraphically Speaking colorgraph is important.
Colorographical by Lori Sawaya, Colorographer is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.colorbudz.com.