Colorgraphically Speaking Psychology of Teal

January 15th, 2012 |

Author: Lori Sawaya |

Posted in Color Psychology, Colorgraphical™, Infographic |

2 Comments » |

It’s Colorgraphically Speaking Sunday! Color speaks to us consciously and subconsciously. It is important for you to know how to use the psychology of color to do things like:

personal and professional image planning to dress for success
choose colors for your brand in order to send the right message
evoke desired mood in your home
create an appropriate and supportive environment for your place of business
and more

Tone is an integral characteristic of color. Tone means adding grey to pure hue to create colors that are, well, toned. Could also say knocked-back, greyed-down, muted or dulled. If you tint hues, then you are adding white to create lighter, pastel colors.

Tint, tone, lightness, darkness – varying characteristics – of color will influence psychological response. That’s why including different characteristics of color in each Colorgraphically Speaking colorgraph is important.

Colorographical by Lori Sawaya, Colorographer is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.colorbudz.com.

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http://www.reflectionsinteriordesigns.com Jil

My favourite colour and interestingly enough, those are all the traits listed above that I aspire to!
http://www.colorstrategies.net Lori

Hi Jil,

Grues are green-blues and bleens are blue-greens. All tints, tones and shades of grues and bleens, from pale turquoise to a deep peacock blue, are typically favored by women. So, Jil, you’re in good company. “Green-blue” is not a technically correct name in color nomenclature but it’s the only way to make the word “grue”. And grue is a fun word so that’s my story and I’m sticking to it.