Color Budz Color Theory – ColorPodz 17

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I mentioned  in this post that I depend on color theory the way my seventh grade art teacher taught me to use it — as guidance and inspiration.  In this podcast we discuss the origins of Color Theory and ask the question, “Why do we feel such a need to order and understand color?”

Aron Sigfrid Forsius.  Forsius’ oldest color system and translation.  Date ref. 1611:

Isaac Newton.  Newton’s “Hue Circle” , the first color wheel, and Dorian Scale from “Opticks”.  Date ref. 1704:

Johann Wolfgang von Goethe (pronunciation). Goethe’s Color Wheel.  Date ref. 1810:

Albert Munsell and Munsell’s Color Tree.  Date ref. 1915:

Natural Color System.  Click on diagram for a full explanation of the NCS:

NCS Color System Explained

Color Mixing Color Wheel:

Interior Designer’s Color Wheel:


Kelly Berg • Arte Styling Rachel  Perls • Hue Consulting We set up a special email in addition to the “Leave a Comment” feature located below.

If you send us a question, we will answer it in a podcast!

So, what are you waiting for?

Email us: chat@colorpodz.com

©2010 Color Strategies, LLC

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  • http://www.artifactorystudio,.com debra disman

    Lively discussion….food for thought, and practice.
    It seems to me the color systems were not explored in depth at the recent Seminar…leaving the door wide open.
    Thanks!
    PS- How was you experience of the EM seminar?

  • http://eb-color.com elizabeth brown

    Hi guys. As always, I enjoyed listening to your podcast. Much of what you said and more is presented in the chapter entitled “Plucking the Rainbow”,in the book Bright Earth, by Philip Ball.

  • http://www.livelovecolor.com Lynne Whiteside

    I have a client who wants to put a pale blue-grey in her family room and grand room, the family room has a Northern exposure. I’ve tried to explain that a cool color on the walls of a Northern light will look sickly. I have a feeling she’s not going to listen. The only thing is to put up a sample and let her see if she likes it.

    Do you have any suggestions for me to bring to this client?

  • http://www.colorsenseconsulting.com Diane Stewart

    This was great as always. I recently taught a community ed class about color, and I asked the ladies why they came. Most of them expressed frustration that they didn’t get how to use the color wheel when trying to choose paint colors. So, the first thing I did was smile and tell them that I wasn’t going to be talking about using the color wheel anyway! We had a great time and I got postive feedback. Afterwards, they felt like they could trust themselves and not worry about trying to fit into rules they didn’t understand.

  • http://www.colorcomplete.com Paula Doelling-Lynn

    Although Edda Malley’s seminar was enlightening in so many ways and surreal to meet such a lovely woman, I believe that color systems were meshed together as if they had relevance to one another – rather they are different approaches. Glad I had Lori to explain the difference as she provides clarity and relevance to color theory in simple terms. Great podcast LS, KB, and RP + I concur with Debra about the recent seminar.

  • http://eb-color.com elizabeth brown

    Goethe was kinda cute.

  • http://www.unifiedspace.wordpress.com Niki, unifiedspace

    Kelly has just reminded me about this brilliant set of podcasts. I really enjoy listening to you all discuss such great topics. I totally agree that the best parts of each theory should be taken into account rather than just concentrating on one person’s theory. I’m an Itten and Albers fan myself but do enjoy parts of all theories. Thanks for such an inspiring conversation.

  • Athome-zzz

    what effect will a south east exposure have on a light bluish green gray color?

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Called "The Expert's Expert"
Lori Sawaya, Color Strategist
Color Strategies, LLC

Vice President
International Association of
Color Consultants
North America
International Association of Color Consultants - IACC-NA

"Color is a philosophy."
— Frank Mahnke  


Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences

"Your home is your
second skin."
— Frank Mahnke 


Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.

"Color is a microcosm of everything in life."
— Faber Birren 


More information: Email or call 9154902921


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"Surely the next step is eBooks?! Lori has written enough to fill tens of books (and then some, I'm sure) and she is the expert's expert: people will pay for this. I would/will. In fact, if you were to ever do courses, I believe I would fly over to the States to attend. You are both fantastic writers and I, for one, am gripped." —Heather Jenkinson, November 15 at 3:31am


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"I call Lori the “color scientist” because she’s incredibly knowledgeable about all things related to color and paint"—Ellen Kennon, Full Spectrum Paints


"... And by the way, I thoroughly enjoyed your articulateness, erudition, and devotion to your profession."


"This cast was so informative and helpful. I have been reading color theory books, but to have all of the community and knowledge for a week away will be so helpful to grow in the color world. Thank you for making this series! I can't wait to hear more!"


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