Archive for July, 2010
July 22nd, 2010 | 
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Louis Cheskin (1907-1981). Clinical psychologist and famous color researcher. Strategic use of color in branding and packaging — marketing in general — was a concept Cheskin catapulted forward.
Studying, implementing, experimenting, observing and then – lucky for us – reporting his findings and opinions in a prolific collection of books is how Cheskin established himself as a Color Expert.
Relocating from my Midwest home to the Southwest rekindled a fascination with geography and regional cultures in general. Shortly after the ‘big move’ I started noticing map art in home decor. Awesome examples included in this post.
Compass Color Rose™ shows you how to select wall color based on quality of light in order to coax mood and construct atmosphere — literally out of thin air! Best of all it works with ALL brands!
The geographic direction of fenestration matters when it comes to choosing paint colors — because windows and doors allow natural light to illuminate the interior and grants each space its own quality of atmosphere.
In 2009 I met (via phone) Maria Killam. She subsequently invited me for an interview on her blog, Colour Me Happy. Flattered and excited I, of course, accepted.
Almost one full year later and people are STILL talking about that interview!
I’m told it inspired many new ideas for many people and “lit a fire under a few butts that had grown complacent in their craft.”
Stay tuned for easy-listening Bursts of Color in which I detail the seven points that are critical in color design for interior and exterior:
“You have to define expectations, identify tolerances,
evaluate proportion of space, observe natural light,
inventory artificial light, and LASTLY consider
permanent, semi-permanent, and transient elements
that reside in the space or on the structure.”
You will want to listen as we boldly tame popular urban legends of color in this podcast. “When designing with color we must always see color in context, and not adopt the generalities. Although they might be true, we must first analyze if they pertain to a particular design situation.”
LRV – You may have noticed these three letters before; on the back of a paint color strip or noticed an entire column dedicated on precious few square inches of space available in the index of paint fandecks.
What do those letters stand for?
What does the LRV number mean and how is it used?
LED Lighting Crash Course & Updates – ColorPodz 12
As the night skies light up from fireworks, your head will be spinning with all the new ideas we share in this podcast to light up your home.
I’ll be honest, this is some heady stuff. You’re going to need some time to listen to the podcast and read over the charts and explanations provided.
If you’re a color consultant or designer, it’s a must listen/read. Trust me — it’s worth your time.
Claim your FREE podcast on The History of Color Forecasting & Trends!
WHAT is Color Outlook? Quarterly podcasts about color and design trends that the Color Outlook team is seeing and setting. Show Notes & Color Card Overview included.Click to sign up for FREE Podcast
Lori Sawaya, Color Strategist
International Association of
Color Consultants
"Color is a philosophy."
— Frank Mahnke
Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences
"Your home is your
second skin."
— Frank Mahnke
Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.
"Color is a microcosm of everything in life."
— Faber Birren
More information: Email or call 915•490•2921
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