Color Budz Color Meaning Purple & Violet – ColorPodz 5

Color Strategy Conversations


Kelly Berg • Arte StylingRachel  Perls • Hue Consulting

Simply sharing color knowledge isn’t good enough. Kelly, Rachel and I share our extensive color knowledge AND relevant experiences. ColorPodz are a unique window to professional color perspectives.

Welcome to the leading-edge of color expertise. We’re glad you could join us.


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Differentiating violet from purple proves to be a bit of a challenge even for us! Kelly, Rachel, and I get together to discuss this intriguing range of colors in an effort to better understand where — or if — they reside on the visible spectrum. Purple is known as the perfect balance between red and blue. That nurtures many common color associations both positive and negative and extremely diverse from rock-and-roll royalty like Prince and Stevie Nicks to blue-haired older women and nursing homes.

Rachel's Nursery

Rachel has decided on the final colors for her nursery! She posted pictures of her special treatment using blue on the walls and lilac on the ceiling on her blog, Hue. Here’s a preview of Kelly’s fabulous follow-up to our ColorPod on her blog. Click on pix to open links.

Kelly's Point of Hue

The beginning of this podcast isn’t like the previous four. The first minute or so might not be safe for work or little one’s ears. Nothing obscene, just fair warning.


Revised 4/20/2010

Meaning of Purple • Meaning of Violet

Purple: influence, third eye, psychic ability, spiritual power, self assurance, hidden knowledge, dignity, high aspirations, royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, sophistication, cruelty, arrogance, intuition, dreams, unconscious, invisible, telepathy, empathy, imagination, deja vu, universal spirit, spiritual connection, deeper truth, nobility, wealth, extravagance, dignity, independence, magic, creativity, energy, self-confidence, ego, ambition, fame, luxury, big profits, richness, sensuality, elegance, contemplation, meditation, majesty, lesbianism, Wicca, New Age spirituality, paganism, conceit, arrogance, nausea.

[Branding:] Almost 75 percent of pre-adolescent children prefer purple to all other colors, making bright purple effective for promotion of children’s products. Light purple is useful for feminine designs.

[Psychological:] Excessive exposure to purple may cause people to become sullen, withdrawn and ill-at-ease with their surroundings. Purple is a polarising colour – people either love it or hate it.

Lavender: Yang, sexual indecision, malleability, romance, nostalgia, femininity

Dark purple: gloom, sadness, frustration, royalty, richness

Mauve: Yang, world consciousness

Violet: Meditation, creativity, concentration, quietness, creative force, beauty, inspiration, artistry, music, chivalrous love, excellence, ethereal, sensuality, responsibility, sacrifice

Blue purple: mysticals

Red purple: sensual, quirky e

Thailand: Mourning

Catholicism: Mourning, death, crucifixion g

European: Royalty n

Feng Shui: Yin, spiritual awareness, physical and mental healing


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©2010 Color Strategies, LLC

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Called "The Expert's Expert"
Lori Sawaya, Color Strategist
Color Strategies, LLC

Vice President
International Association of
Color Consultants
North America
International Association of Color Consultants - IACC-NA

"Color is a philosophy."
— Frank Mahnke  


Multi-Disciplined Color Expert: All that really means is I've worked with color in a bunch of different ways and I don't forget much. If it has to do with color, it tends to stick. Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences

"Your home is your
second skin."
— Frank Mahnke 


Mission: Build a strong foundation of innovative color fundamentals. Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.

"Color is a microcosm of everything in life."
— Faber Birren 


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